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Introduction to Channel Management

Channel (formerly: campaign) management helps organize and control how digital content is shown across different screens to meet communication or marketing goals.

Channels answer the key questions:​

  • What to show, when to show it, and where.
  • They also handle how to manage conflicts, like which content gets priority, how often it plays (saturation), or how it's layered on screen.

What is a Channel?​

A channel is a group of media files and content designed to play on digital signage screens.

  • It helps users control what shows up, when, and where—making content delivery more dynamic.

An administrator sets the rules​

  • Who can publish
  • How much screen time each person gets
  • Where their content appears
  • etc...

Regular users just add or remove content within the access they’ve been given.
Learn more: Channels

Why Should You Use Channels?​

Channels offer more flexibility and control than standalone content.

  • They let users create custom playback sequences that can be shuffled for different moods or events, making the experience more dynamic and personalized.

A key feature of channels is automatic balancing.

  • At the top level, channels are balanced against each other based on rules like playtime, number of items, or playback slots. This ensures fair and consistent rotation.
  • For example, if all channels have the same saturation and time-based rules, they will play equally often.

This is especially useful for advertising.

  • Clients who pay more can be given higher saturation, meaning their content gets shown more often—no matter how many items they upload.

The Channel widget also remembers playback scoring,

  • even after updates or page changes, so you can make changes without interrupting the balance.

Other benefits​

Multiple Channel Widgets in One Content​

Multiple channel widgets can be placed on the same page simultaneously, all drawing from the same content pool.

  • In such cases, the system ensures that each widget plays different content by distributing the items from the shared pool in a rotating manner.

Zoning​

Channel tags can also be used for zoning purposes.

  • For example:
    If you have a large central zone and a smaller one on the side of the screen, you can configure the side zone to play only those channels that are tagged with 'side-bar'.

Offline playback​

  • Channel can be played offline and do not require a continuous connection to the server.

Advertiser​

  • Channels can be associated with channel advertisers to generate separate proof of play reports.
  • Learn more: Advertisers and Proof of play

Sub-channels​

  • Sub-channels empower local users to manage what content plays on which screens and when, within the boundaries set by the main channel.
  • Learn more: Sub-channels

Scheduling​

  • Channels can be scheduled such as content and playlist pages, ensuring professional and punctual timing on every screen, designed for time-based management purposes.
  • Learn more: Scheduling - When to play

Playlist Snapshot​

  • You don’t need to spend hours in front of the screen to keep track of what’s playing. With playlist snapshots, you can easily review your active channels — even filter them by tags for quick insights!
  • Learn more: Channel Playlist Snapshot
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