Introduction to Channel Management

The purpose of channel management, or campaign management, is to effectively organize, control, and optimize the delivery of digital content across various platforms to achieve specific communication and marketing goals.

What is a Channel?

A channel is a collection of contents and media files that can be played on digital signage displays.

• It allows users to dynamically manage how content is presented to their audience.

Why is it Better than Content?

Channels provide more flexibility and control compared to standalone content.

• They enable users to create unique playbacks that can be shuffled to fit different moods or events, making the viewing experience more dynamic and tailored.

Why Should You Use Channels?

Flexibility

Channels allow for the management of content playback, including the ability to control the amount of content played, turn channels on or off, and track play history.

Dynamic Playback

Users can effortlessly shuffle and curate playlists, enhancing engagement by adapting to various scenarios, such as advertisers or informational displays.

Advanced Options

Channels come with advanced settings that allow for detailed control over playback order, saturation, and the ability to manage channels effectively.

Scheduling

Channels can be scheduled such as content and playlist pages, ensuring professional and punctual timing on every screen, designed for time-based management purposes.